FOOD DESIGN SECRETS
GUIDA AL PRIMO SPAZIO DIFFUSO ITALIANO
SECRET BRAND 08.5
Since she was young, Elena Pelosi was passionate about art and her work has been locally exhibited and included in private collections. Mostly oil paintings on canvas and paper. Her father and grandfather were kind of arty.
She started using clay during her study in “Restoration of ceramic and glass archaeological objects” in Venice.
The Bachelor of History and Conservation of Artistic Heritage, and studies of graphics, multimedia, paint, photography, and also Architecture are the root of Her interdisciplinary approach to design and her love of materials.
After 10 years as a creative consultant and art director in branding agencies, for more than 10 years Elena is Creative director at Matteo Thun Milano, a multicultural architecture and design studio with headquarters in Milan and Monaco. The studio’s design is inspired by timeless simplicity and centered on the human scale. It’s famous for the use of natural materials and for what they called Botanical architecture, a way to design considering nature as an integral part of each project, both in architecture and in the interior.
She carries out personal research on design and arts by traveling all around the world, studying different cultures, raw materials and realizing projects for residences, furnishings, collections and decorations rich with cross-references.
One year ago, she resumed her exploration on ceramic and on its potential. She’s very focused on an alchemical knowledge of natural materials and their reactions, in relation to philosophical ideas on transformation, regeneration and life.
NATURE's WATER TANK
Elena Pelosi's project is a thought about the importance of water and conscious use of water. Water is one of the most essential needs for life. About 0.3% of the water resources in the world are usable. Water shortages already exist in many regions and there is growing realisation of the urgent need to conserve water.
During a tour in Madagascar with a biologist, she discovered a region in southeastern Madagascar where several villages depend entirely on the baobab tree tanks. It only rains a few times a year and the little rain that does fall is immediately absorbed by the porous lime soil. There are no rivers, no lakes, or any other form of surface water. To manage to live in this hostile environment, people noticed that baobab trees would collect water during the brief bouts of rainfall. The water that gathered in the hollow trunks stayed fresh and clean. Larger baobab trees can store up to 14,000 liters of water during dry periods. Each family is responsible for and guards its own tree.
During this travel, she collected some soil and realized the vessels that symbolize Baobab, Nature’s Water Tanks to raise awareness in this regard.